One of the most successful craft breweries in North Carolina is located here in our hometown of Morganton, NC. Catawba Valley Brewing is well-known throughout the state and was created in 1999. Since then, they've created well-known craft brews like Farmer Ted's Cream Ale, White Zombie, Peanut Butter Jelly Time, and more. When we got the call to do marketing photos of the flagship brewery for Work in Burke, we were thrilled. Work in Burke is grant-driven collaborative campaign through Burke Development, Inc. and Western Piedmont Community College, created to illustrate the myriad of employment opportunities and jobs that Burke County has to offer. Check out some of the photos from our shoot and stay tuned for more photos from other exciting employers around our county. For more information on Catawba Valley Brewing, check out their website at: http://catawbabrewing.com/
Our business relies on referrals, for both our portrait photography and our commercial photography. Without partner companies who trust us to complete a job and to do it better than most, we would have a more difficult time maintaining a solid business. One partner company in particular who has "had our back" on several projects over the past few years is Morganton's own VanNoppen Marketing. In their own words, "VanNoppen Marketing is a full-service, award-winning marketing, graphic design, website development and digital marketing firm dedicated to elevating clients through smart, creative and strategic excellence and killer ideas." Their services include website design and development, graphic design, logos, branding, print design, advertising, PR, digital marketing, Adwords, social media marketing, ecommerce, and much, much more.
As is the nature of their business, great photography is a key component of marketing for many of their clients. Since working with VanNoppen, we have also gone on to make business partnerships with many of the referral companies. A few of the companies you might recognize include:
EJ Victor Furniture
Burke Development, Inc.
We will actually be featuring some of these companies in blog posts in the near future, so stay tuned!
In the mean time, we would like to personally thank Allen, Nancy, Jean, Danah, Isaac and Rob for their continued support and patronage! And for your own business marketing needs, be sure to visit their website at: https://www.vannoppen.co/
One of the things we do for our contracted high schools is service photography. This includes club photos, candid photos and sports events, to name a few. Last week, our trusty sports photographer, Ben Earp, was able to go to a conference wrestling match and get some great images from two of our schools: Crest and Kings Mountain. Here are a few of the highlights!
2016 and 2017 were milestone years for me, full of personal growth that brought me a new outdoor adventure family and a new personal project I am extremely passionate about. This project illustrates female athletes who are forces of nature in their respective sports, bringing awareness to a small corner of the adventure and extreme sports world. I wanted to show that strength and beauty coexist within a female athlete; we can get dirt under our fingernails one day and go out the next rocking our best pair of heels.
The athletes worked hard and collaborated with me to create a portfolio of images that stood out among standard adventure photography...dynamically lit and full of vibrant color, featuring the best and strongest athletes in the business. After a while, the message started reaching several media outlets, including my favorite outdoor adventure magazine. Normally, photographers are asked to submit previously photographed work to a photography magazine and covers and feature art are chosen from that pool of work. Never in my wildest dreams would I have known that my first cover would be one where they asked me to photograph the cover, featuring the one thing I'm most passionate about!
I am thrilled to share with you guys that my first cover shoot with Blue Ridge Outdoors is on newsstands now! You have no idea how excited I am to not only get this opportunity, but for it to feature what I am so passionate about: bringing awareness to amazing women who are making waves in the outdoor adventure community. Wow...that's all I can say! I'm humbled, honored, and thrilled to have this opportunity. Thank you so much to Blue Ridge Outdoors for allowing me the pleasure of photographing and fellowshiping with five amazing women and for working so hard to highlight this area of adventure sports!
Check out this video for some behind-the-scenes footage of our cover shoot and let us know what you think of the shoot, then click on the link below to check out the online version of the article. Make sure and visit your local outdoor retailer to grab your own copy!
Photographer feature: http://www.blueridgeoutdoors.com/go-outside/instagram-takeover-cathy-anderson/
Behind the Scenes: Forces of Nature cover shoot
The clouds got in my way on the Total Solar Eclipse in August, 2017. This morning wasn't much different. Today's lunar eclipse...which is the first "Trifecta Moon" since 1866...began around 5:51 a.m. EST and was supposed to reach totality around 7:35 a.m., but where we are at that time, the sun is up and the moon is dropping below the horizon. Not to mention, clouds rolled in at 6:45 this morning, so I had to pop off a few frames right at 6:40.
The "Trifecta" means that it was a blue moon (the second full moon of the month), a blood moon (total lunar eclipse), and a supermoon (8,000 miles closer to Earth than usual).
Despite the cloud cover...thus the softness of the image...you can definitely see the shadow from the Earth as it begins to creep over the top left portion of our satellite neighbor, but as soon as I got my last frame, the cloud cover began taking over. Around 7:20 you could see through the haze that this "triple threat" moon was very much in shadow. Would have made for some great images...but thus is the life of an astrophotographer :-)